Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard SchultzMy rating: 4 of 5 stars
The book's title summarizes what this book is all about very well. Starbucks had started losing its way, so much so that Howard Schultz, the founder who had stepped aside decided to come back and steer the company back. To me, the most interesting aspect of this turnaround was that only the founder, the person who imbued the company with his spirit and the person who drew the company's vision, could have managed to steer it back on course. Because he is the only person who could truly define the right course. My respect for Starbucks and its CEO, in spite of the over priced coffee and snacks, has grown since I finished the book. Everything said and done, Howard Shultz as a leader and Starbucks as a company are worth emulating.
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